As part of my internship at Anomaly, I worked on creating motion assets that extended the studio’s own brand identity. The task was to craft short, narrative-driven video cuts using a mix of imagery, design systems, and visual cues that reflect Anomaly’s approach to storytelling.
These cuts were used as part of their archive and other digital touchpoints, giving the studio a more dynamic and expressive presence.
Anomaly BrandsArchive Team. Asset Design & Development _ Purvish Prajapati. 2025 Brand Page Design + Instagram Post Design _ Purvish.
At Anomaly Brands, branding is so much more than just logos or packaging. It’s about transforming businesses end to end. When it came to telling their own story, the studio leaned on its dynamic identity system and built a digital collage of motion graphics, video, typography, and sound. The result was a narrative that felt as layered, bold, and distinctive as the work they do for the brands they build.
Kicking things off with the dynamic identity system — a range of logos brought to life through Anirudh Mehta’s brilliant design language.
Bringing the print-inspired system full circle. Variable logos pressed onto business cards with rolling stamps, turning identity into something tactile and analog.
Six years, countless ideas shaped into brands that speak for themselves. A timeline in motion — rolling through 2018 to 2024, stamped with the logos that tell Anomaly’s story.
Behind every brand is a crew that makes it real. A simple roll through faces, timelines, and the team behind the work. The entire web archive of the Anomaly Brands is launching sooon.
anomaly
The assignment was to reimagine Zara’s website through one art style. I chose to see it with the lens of Impressionist art.
Picture soft pastel hues, flowing brushstroke textures, and a dreamy, nature-inspired vibe, all tailored to showcase a modern fashion collection. The goal? To fuse timeless artistic charm with sleek, functional design for a one-of-a-kind shopping experience!
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